Striving for a Customer Focused Approach to Innovation 1 of 3
If your company does any kind of innovation, how would you describe it? Stoic – slow, plodding, methodical, and generally consisting of small incremental improvements (minimalist). Stretch – evaluating current as well as future needs and wants of the customer with some structured framework for achieving a future state (striving). Maelstrom – creative “free-for-all,” sky’s the limit, and a “no holds barred” barrage of brainstorming and chaos (directionless). The Common Appro [...]





