Transform Your Enterprise with Digital Business

By |January 25th, 2019|

Research shows that "need seeker" business cultures are high on the innovation scale. By focusing on customer needs, or solving their problems, you create an innovation culture. Need Seekers and Innovation A Need Seeker is a term that PwC's Strategy& uses in their innovation research. Need Seeker organizations gain deep insight through direct customer engagement. They develop new products and services through that end-user need awareness. Of the customers evaluated for the study referenc [...]