Defining Digital Business
Another post in our series on Digital Business Transformation success. In our previous post on Why So Many Struggle with Digital Transformation, we discussed the major problem with Digital initiatives, a lack of clarity being one of the causes of their frequent failure. If Digital has no meaning, then it has no focus. Digital is now a marketing buzzword to rebrand all of IT or technology as innovative. The rebrand creates an underlying message that all of your competitors are doing it, [...]





