The name for IITRun started many years ago in association with R3Now and SAP's R3 product. Over the years, the R3Now tagline went from SAP with the Customer Point of View to Innovate, Integrate, and Transform. The passing of R3, and then ECC making way for S/4HANA, prompted changes: new branding, new insights, new approach. We needed something timeless but meaningful. Rather than a typical founder last name, or an invented word for a name, we chose to focus on how we help businesses succeed. We [...]